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Convince people and you win their minds. Inspire people and you win their hearts.

Ron Kaufman

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Ron Kaufman
Hearts
Minds
Winning
Culture
Heart
Mind
People
Convince
Inspire

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Giving great service requires the right people and the right service tools.
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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Reaching out takes nothing more than a smile.
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Quality is a choice. Choose to make it better.
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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
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You are as important as you make others feel.
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Always trust people and they may let you down. Always distrust people and you have let them down.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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You can't stop change. Don't let it stop you.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Your profits reflect the success of your customers.
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Testimonials describe what has been, and are a promise of what is to come.
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How much good can you do today? How much love can you give? How much care and kind attention?
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No one ever delighted a customer by being 'good enough'.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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The only way to go further than you've been is to take an extra step.
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Enjoy your work so that others may enjoy the results.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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