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Be confident enough to encourage confidence in others.

Ron Kaufman

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Ron Kaufman
Others
Enough
Encourage
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Confidence
Culture

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What does your product really mean to the people who buy it?
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Industry jargon may not be a language your customer understands.
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Silent customers can be deadly. Encourage them to complain.
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Don't just talk about it, do it.
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The most valuable person is the one who cherishes the value in others.
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Testimonials describe what has been, and are a promise of what is to come.
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Making an honest mistake is acceptable. Failing to fix it is not.
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Always aim for 100 percent and you'll always know where to improve.
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You are as important as you make others feel.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Every service problem is as an opportunity to show you care.
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Service is taking action to create value for someone else.
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The bottom line is a by-product of taking care of your main product - your customers.
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Unlimited efforts can produce unlimited results.
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Q: When you are already in the lead, how do you to stay ahead?
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When you see the need, take the action.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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Don't let doing enough be good enough.
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Let today's strong performance be your starting point for tomorrow.
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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
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