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Preparation is good, but customers need results.

Ron Kaufman

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Ron Kaufman
Results
Culture
Need
Needs
Good
Preparation
Customers

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Always aim for 100 percent and you'll always know where to improve.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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When the customer makes contact, he does not want a quote. He wants a commitment.
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What does your product really mean to the people who buy it?
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You can't stop change. Don't let it stop you.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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Even a tiny step is one step closer to where you are going.
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Enjoy your work so that others may enjoy the results.
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Make your upper limit, no limit.
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Compromise in your arguments, not in your expectations.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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When your staff are 'information-rich', their information can make you rich!
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Every service problem is as an opportunity to show you care.
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Making an honest mistake is acceptable. Failing to fix it is not.
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You are as important as you make others feel.
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The right measure is not how many customers you've got, but how closely you hold them.
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Meeting expectations is good. Exceeding expectations is better.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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