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First be effective and then be efficient.

Ron Kaufman

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Ron Kaufman
Efficient
Effective
Culture
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First

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What does your product really mean to the people who buy it?
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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Silent customers can be deadly. Encourage them to complain.
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Service is taking action to create value for someone else.
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Always aim for 100 percent and you'll always know where to improve.
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If you only give back what you get from other people, you're not giving as much as you can.
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Even a tiny step is one step closer to where you are going.
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Greatness is not how you feel, it's how you make others feel.
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You are as important as you make others feel.
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The shelter of excuses has a leaky roof.
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When the customer makes contact, he does not want a quote. He wants a commitment.
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Are you moving forward, or just moving?
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Be confident enough to encourage confidence in others.
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The right measure is not how many customers you've got, but how closely you hold them.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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A great leader makes what is visible in their mind, visible to all.
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If you turn your back on a customer, you turn your back on success.
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