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First be effective and then be efficient.

Ron Kaufman

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Ron Kaufman
Efficient
Effective
Culture
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Unlimited efforts can produce unlimited results.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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Your approval gives others the confidence to serve, to learn, to try.
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Testimonials describe what has been, and are a promise of what is to come.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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You can't stop change. Don't let it stop you.
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Always do what you can do instead of worrying about what you can't.
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The first step to delighting your customers is being there when they need you.
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Are you moving forward, or just moving?
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Your promise means more than the words you use to give it.
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When the customer makes contact, he does not want a quote. He wants a commitment.
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Quality is a choice. Choose to make it better.
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Enjoy your work so that others may enjoy the results.
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Never rest on past success. Create something better.
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Always trust people and they may let you down. Always distrust people and you have let them down.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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Don't let doing enough be good enough.
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