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First be effective and then be efficient.

Ron Kaufman

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Ron Kaufman
Efficient
Effective
Culture
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Never rest on past success. Create something better.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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Q: When you are already in the lead, how do you to stay ahead?
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The bottom line is a by-product of taking care of your main product - your customers.
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A scattered effort is a poor effort.
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Industry jargon may not be a language your customer understands.
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What you want to be defines what you become.
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If you were a customer, would you come back to buy your products or services?
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Your promise means more than the words you use to give it.
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Testimonials describe what has been, and are a promise of what is to come.
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If you turn your back on a customer, you turn your back on success.
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Enjoy your work so that others may enjoy the results.
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You are the person who determines what you do. That's a big responsibility. Make the most of it.
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Unlimited efforts can produce unlimited results.
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Convince people and you win their minds. Inspire people and you win their hearts.
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No one ever delighted a customer by being 'good enough'.
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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Let today's strong performance be your starting point for tomorrow.
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The only way to go further than you've been is to take an extra step.
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