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The first step to delighting your customers is being there when they need you.

Ron Kaufman

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Ron Kaufman
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Q: When you are already in the lead, how do you to stay ahead?
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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If your customers are demanding, be thankful.
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Preparation is good, but customers need results.
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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
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Your approval gives others the confidence to serve, to learn, to try.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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The right measure is not how many customers you've got, but how closely you hold them.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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Make your upper limit, no limit.
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The starting point is always now. The end is up to you.
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Industry jargon may not be a language your customer understands.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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Making an honest mistake is acceptable. Failing to fix it is not.
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