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Plans turn promises into results and dreams into realities.

Ron Kaufman

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Ron Kaufman
Dream
Promise
Plans
Dreams
Turn
Results
Turns
Culture
Realities
Reality
Promises

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The first step to delighting your customers is being there when they need you.
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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Silent customers can be deadly. Encourage them to complain.
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Always do what you can do instead of worrying about what you can't.
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Good customers want good quality service. Great customers want it even more.
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Unlimited efforts can produce unlimited results.
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If your customers are demanding, be thankful.
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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When you see the need, take the action.
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Your approval gives others the confidence to serve, to learn, to try.
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No one ever delighted a customer by being 'good enough'.
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If you want to be the best, find the best in others.
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Be confident enough to encourage confidence in others.
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Always aim for 100 percent and you'll always know where to improve.
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Preparation clears a pathway for success.
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Quality is more than a promise, it's genuine performance.
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If you only give back what you get from other people, you're not giving as much as you can.
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A great leader makes what is visible in their mind, visible to all.
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First be effective and then be efficient.
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