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The bottom line is a by-product of taking care of your main product - your customers.
Ron Kaufman
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Ron Kaufman
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What does your product really mean to the people who buy it?
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The first step to delighting your customers is being there when they need you.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Meeting expectations is good. Exceeding expectations is better.
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Convince people and you win their minds. Inspire people and you win their hearts.
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The shelter of excuses has a leaky roof.
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Always aim for 100 percent and you'll always know where to improve.
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Let today's strong performance be your starting point for tomorrow.
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Industry jargon may not be a language your customer understands.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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Testimonials describe what has been, and are a promise of what is to come.
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Always trust people and they may let you down. Always distrust people and you have let them down.
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Your approval gives others the confidence to serve, to learn, to try.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Customers pay a price, but they remember the value.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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What you want to be defines what you become.
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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If you turn your back on a customer, you turn your back on success.
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When your staff are 'information-rich', their information can make you rich!
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