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The bottom line is a by-product of taking care of your main product - your customers.

Ron Kaufman

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Ron Kaufman
Bottom
Products
Line
Taking
Lines
Culture
Customers
Care
Main
Product

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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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If you only give back what you get from other people, you're not giving as much as you can.
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Testimonials describe what has been, and are a promise of what is to come.
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Giving great service requires the right people and the right service tools.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Customers pay a price, but they remember the value.
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Are you moving forward, or just moving?
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Plans turn promises into results and dreams into realities.
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Intelligence is useful. Energy is valuable. Integrity is essential.
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Compromise in your arguments, not in your expectations.
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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The shelter of excuses has a leaky roof.
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Making an honest mistake is acceptable. Failing to fix it is not.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Don't just talk about it, do it.
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