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The bottom line is a by-product of taking care of your main product - your customers.

Ron Kaufman

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Ron Kaufman
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Service is taking action to create value for someone else.
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Don't let doing enough be good enough.
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Always do what you can do instead of worrying about what you can't.
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Don't just talk about it, do it.
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Make your service systems so strong that everyone looks like a genius.
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Preparation is good, but customers need results.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Preparation clears a pathway for success.
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Giving great service requires the right people and the right service tools.
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No one ever delighted a customer by being 'good enough'.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Unlimited efforts can produce unlimited results.
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If you only give back what you get from other people, you're not giving as much as you can.
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Customers pay a price, but they remember the value.
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The right measure is not how many customers you've got, but how closely you hold them.
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Quality is a choice. Choose to make it better.
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Every service problem is as an opportunity to show you care.
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