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Things that are obvious don't need to be talked about. Things that are missing, do.

Ron Kaufman

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Ron Kaufman
Obvious
Missing
Culture
Need
Needs
Things
Talked

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Convince people and you win their minds. Inspire people and you win their hearts.
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The starting point is always now. The end is up to you.
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What does your product really mean to the people who buy it?
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Plans turn promises into results and dreams into realities.
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Silent customers can be deadly. Encourage them to complain.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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A scattered effort is a poor effort.
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You are as important as you make others feel.
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Focus not on who you are, but on what you can do for others.
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Are you moving forward, or just moving?
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A great leader makes what is visible in their mind, visible to all.
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Make your service systems so strong that everyone looks like a genius.
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What you want to be defines what you become.
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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The bottom line is a by-product of taking care of your main product - your customers.
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You are the person who determines what you do. That's a big responsibility. Make the most of it.
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