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Things that are obvious don't need to be talked about. Things that are missing, do.

Ron Kaufman

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Ron Kaufman
Missing
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Needs
Things
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Obvious

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Make your service systems so strong that everyone looks like a genius.
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Every service problem is as an opportunity to show you care.
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What does your product really mean to the people who buy it?
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You are as important as you make others feel.
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Even a tiny step is one step closer to where you are going.
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Your profits reflect the success of your customers.
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If you were a customer, would you come back to buy your products or services?
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Good customers want good quality service. Great customers want it even more.
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What you want to be defines what you become.
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If you turn your back on a customer, you turn your back on success.
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Are you moving forward, or just moving?
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Always aim for 100 percent and you'll always know where to improve.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Always do what you can do instead of worrying about what you can't.
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Service is taking action to create value for someone else.
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Never rest on past success. Create something better.
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Unlimited efforts can produce unlimited results.
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If you only give back what you get from other people, you're not giving as much as you can.
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No one ever delighted a customer by being 'good enough'.
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