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What does your product really mean to the people who buy it?

Ron Kaufman

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Ron Kaufman
Products
Culture
Doe
Mean
Really
People
Product

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Good customers want good quality service. Great customers want it even more.
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Q: When you are already in the lead, how do you to stay ahead?
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Compromise in your arguments, not in your expectations.
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A scattered effort is a poor effort.
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Industry jargon may not be a language your customer understands.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Your profits reflect the success of your customers.
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Never rest on past success. Create something better.
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Tend your own garden: savor the blossoms, trim the weeds.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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You can't always hire great service providers, but you can create them.
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Your promise means more than the words you use to give it.
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If you were a customer, would you come back to buy your products or services?
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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Make your service systems so strong that everyone looks like a genius.
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Quality is more than a promise, it's genuine performance.
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Giving great service requires the right people and the right service tools.
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