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What does your product really mean to the people who buy it?

Ron Kaufman

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Ron Kaufman
Product
Products
Culture
Doe
Mean
Really
People

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A scattered effort is a poor effort.
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How much good can you do today? How much love can you give? How much care and kind attention?
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Don't just talk about it, do it.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Meeting expectations is good. Exceeding expectations is better.
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Never rest on past success. Create something better.
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The bottom line is a by-product of taking care of your main product - your customers.
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You are as important as you make others feel.
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Your profits reflect the success of your customers.
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Reaching out takes nothing more than a smile.
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Quality is a choice. Choose to make it better.
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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Preparation clears a pathway for success.
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Making an honest mistake is acceptable. Failing to fix it is not.
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Unlimited efforts can produce unlimited results.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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No one ever delighted a customer by being 'good enough'.
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