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What does your product really mean to the people who buy it?
Ron Kaufman
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Ron Kaufman
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Intelligence is useful. Energy is valuable. Integrity is essential.
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You can't find what doesn't exist, but you can create it.
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Enjoy your work so that others may enjoy the results.
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