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The starting point is always now. The end is up to you.

Ron Kaufman

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Ron Kaufman
Starting
Point
Culture
Ends
Always

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The right measure is not how many customers you've got, but how closely you hold them.
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Always aim for 100 percent and you'll always know where to improve.
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Your approval gives others the confidence to serve, to learn, to try.
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Always do what you can do instead of worrying about what you can't.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Are you moving forward, or just moving?
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Testimonials describe what has been, and are a promise of what is to come.
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Good customers want good quality service. Great customers want it even more.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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If you want to be the best, find the best in others.
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Make your upper limit, no limit.
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Industry jargon may not be a language your customer understands.
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The only way to go further than you've been is to take an extra step.
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Giving great service requires the right people and the right service tools.
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Quality is more than a promise, it's genuine performance.
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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Customers pay a price, but they remember the value.
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What does your product really mean to the people who buy it?
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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