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Without commitment, no price will be low enough. With commitment, no price will be too high.

Ron Kaufman

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Ron Kaufman
Price
Lows
Commitment
High
Culture
Without
Enough

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What matters more? What you said you'd do, what you hoped to do, or what you did?
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Are you moving forward, or just moving?
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Quality is more than a promise, it's genuine performance.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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Compromise in your arguments, not in your expectations.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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The shelter of excuses has a leaky roof.
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Procrastination is the beginning of poor performance.
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Service is taking action to create value for someone else.
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What does your product really mean to the people who buy it?
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If your customers are demanding, be thankful.
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Plans turn promises into results and dreams into realities.
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No one ever delighted a customer by being 'good enough'.
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Your approval gives others the confidence to serve, to learn, to try.
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If you wait until you have to change, you may have waited too long.
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Make your upper limit, no limit.
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Your promise means more than the words you use to give it.
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When you see the need, take the action.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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