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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.

Ron Kaufman

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Ron Kaufman
Trying
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Intelligence is useful. Energy is valuable. Integrity is essential.
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If you turn your back on a customer, you turn your back on success.
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Preparation clears a pathway for success.
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If you only give back what you get from other people, you're not giving as much as you can.
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You can't always hire great service providers, but you can create them.
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What does your product really mean to the people who buy it?
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You are as important as you make others feel.
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Testimonials describe what has been, and are a promise of what is to come.
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The most valuable person is the one who cherishes the value in others.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Service skills are the foundation for your success.
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Convince people and you win their minds. Inspire people and you win their hearts.
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Always trust people and they may let you down. Always distrust people and you have let them down.
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Making an honest mistake is acceptable. Failing to fix it is not.
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The bottom line is a by-product of taking care of your main product - your customers.
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Your promise means more than the words you use to give it.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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