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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.

Ron Kaufman

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Ron Kaufman
Culture
May
Find
Wells
Well
Trying
Least
Impossible

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If you only give back what you get from other people, you're not giving as much as you can.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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You can't find what doesn't exist, but you can create it.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Make your service systems so strong that everyone looks like a genius.
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