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If customers say you're just 'all right', you've not done enough, you've failed to delight.

Ron Kaufman

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Ron Kaufman
Done
Enough
Right
Failed
Customers
Delight
Culture

More quotes by Ron Kaufman

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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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Even a tiny step is one step closer to where you are going.
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No one ever delighted a customer by being 'good enough'.
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Always do what you can do instead of worrying about what you can't.
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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Service is taking action to create value for someone else.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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Never rest on past success. Create something better.
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Q: When you are already in the lead, how do you to stay ahead?
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Preparation is good, but customers need results.
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If you were a customer, would you come back to buy your products or services?
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What you want to be defines what you become.
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You can't always hire great service providers, but you can create them.
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Your profits reflect the success of your customers.
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You can't find what doesn't exist, but you can create it.
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Always trust people and they may let you down. Always distrust people and you have let them down.
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Plans turn promises into results and dreams into realities.
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The starting point is always now. The end is up to you.
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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
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Greatness is not how you feel, it's how you make others feel.
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