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If customers say you're just 'all right', you've not done enough, you've failed to delight.

Ron Kaufman

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Ron Kaufman
Delight
Culture
Done
Enough
Right
Failed
Customers

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Industry jargon may not be a language your customer understands.
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The right measure is not how many customers you've got, but how closely you hold them.
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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The bottom line is a by-product of taking care of your main product - your customers.
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Enjoy your work so that others may enjoy the results.
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Make your upper limit, no limit.
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Meeting expectations is good. Exceeding expectations is better.
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Reaching out takes nothing more than a smile.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Compromise in your arguments, not in your expectations.
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If your customers are demanding, be thankful.
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Good customers want good quality service. Great customers want it even more.
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You are the person who determines what you do. That's a big responsibility. Make the most of it.
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Crossing barriers can be as simple as a smile.
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Silent customers can be deadly. Encourage them to complain.
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Never rest on past success. Create something better.
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