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If customers say you're just 'all right', you've not done enough, you've failed to delight.

Ron Kaufman

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Ron Kaufman
Enough
Right
Failed
Customers
Delight
Culture
Done

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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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Make your service systems so strong that everyone looks like a genius.
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Your promise means more than the words you use to give it.
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You are as important as you make others feel.
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Plans turn promises into results and dreams into realities.
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A scattered effort is a poor effort.
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If your customers are demanding, be thankful.
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Don't let doing enough be good enough.
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Enjoy your work so that others may enjoy the results.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Industry jargon may not be a language your customer understands.
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If you want to be the best, find the best in others.
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Your profits reflect the success of your customers.
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Compromise in your arguments, not in your expectations.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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