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If customers say you're just 'all right', you've not done enough, you've failed to delight.
Ron Kaufman
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Ron Kaufman
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When the customer makes contact, he does not want a quote. He wants a commitment.
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The shelter of excuses has a leaky roof.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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When your staff are 'information-rich', their information can make you rich!
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Even a tiny step is one step closer to where you are going.
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Testimonials describe what has been, and are a promise of what is to come.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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Good customers want good quality service. Great customers want it even more.
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