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If you were a customer, would you come back to buy your products or services?

Ron Kaufman

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Ron Kaufman
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Crossing barriers can be as simple as a smile.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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What does your product really mean to the people who buy it?
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If you want to be the best, find the best in others.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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Service is taking action to create value for someone else.
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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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Enjoy your work so that others may enjoy the results.
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Q: When you are already in the lead, how do you to stay ahead?
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If you wait until you have to change, you may have waited too long.
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You can't stop change. Don't let it stop you.
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A scattered effort is a poor effort.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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