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Even a tiny step is one step closer to where you are going.

Ron Kaufman

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Ron Kaufman
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Meeting expectations is good. Exceeding expectations is better.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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Make your upper limit, no limit.
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Preparation clears a pathway for success.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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You can't always hire great service providers, but you can create them.
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Plans turn promises into results and dreams into realities.
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A scattered effort is a poor effort.
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Always aim for 100 percent and you'll always know where to improve.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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If you wait until you have to change, you may have waited too long.
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Compromise in your arguments, not in your expectations.
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Customers pay a price, but they remember the value.
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First be effective and then be efficient.
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Industry jargon may not be a language your customer understands.
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Don't let doing enough be good enough.
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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Are you moving forward, or just moving?
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What does your product really mean to the people who buy it?
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If you turn your back on a customer, you turn your back on success.
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