Quote

I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper - as many innovation coaches suggest. Integrative solutions came directly from mining the existing models for the best of their nuggets. So I never start with a blank sheet of paper anymore.

Roger Martin

Change background

T
T
T

Change font

TAGS & TOPICS

Roger Martin
Studied
Moving
Solutions
Existing
Integrative
Away
Models
Blank
Nuggets
Best
Starting
Moves
Mining
Many
Result
Directly
Sheet
Great
None
Coaches
Blown
Never
Paper
Innovation
Figured
Came
Suggest
Start
Anymore

More quotes by Roger Martin

Image
Design isn't just about making things beautiful it's also about making things work beautifully.
Roger Martin
Image
The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely.
Roger Martin
Image
The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working. So just try to tackle one problem you're really struggling with, together with your team. Get started and see what happens. Chances are you will be happy with the outcome.
Roger Martin
Image
I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitude of Torontonians.
Roger Martin
Image
Business people don't need to understand designers better. They need to be designers.
Roger Martin
Image
You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.
Roger Martin
Image
The two most fundamental strategic choices are deciding where to play and how to win.
Roger Martin