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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Getting
Sophisticated
Less
Spots
Make
Effect
Men
Street
Endorsement
Think
Judgment
Endorsements
Thinking
General
Electorate
People
Effects
Judgments
Streets
Ads

More quotes by Roger Ailes

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Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.
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I only understand friendship or scorched earth.
Roger Ailes
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Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
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I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
Roger Ailes
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The candidates that can’t face Fox, can’t face al Qaeda.
Roger Ailes
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
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I hired Sarah Palin because she was hot and got ratings.
Roger Ailes
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Obama's the one who never worked a day in his life. He never earned a penny that wasn't public money. How many fund-raisers does he attend every week? How often does he play basketball and golf? I wish I had that kind of time.
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You never pull the trigger until you know you can win.
Roger Ailes
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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.
Roger Ailes
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Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.
Roger Ailes
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Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.
Roger Ailes
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Phrase it in an interesting way don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] Start telling the truth about my record instead of Stop lying about my record. Frankly, had he done that, life might be different for Bob Dole today.
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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
Roger Ailes
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It's better to be in charge of change than to have to react to change.
Roger Ailes
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
Roger Ailes
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
Roger Ailes