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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Getting
Sophisticated
Less
Spots
Make
Effect
Men
Street
Endorsement
Think
Judgment
Endorsements
Thinking
General
Electorate
People
Effects
Judgments
Streets
Ads

More quotes by Roger Ailes

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If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
Roger Ailes
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
Roger Ailes
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I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.
Roger Ailes
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It's better to be in charge of change than to have to react to change.
Roger Ailes
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I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.
Roger Ailes
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
Roger Ailes
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
Roger Ailes
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I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Roger Ailes
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Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.
Roger Ailes
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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.
Roger Ailes
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One of the reasons I'm in this business is because I have absolute respect for the people who say, You know what? I think I can make this a little better and I'm willing to get in and try. Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.
Roger Ailes
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
Roger Ailes
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You cover the bad news about America. You do. But you don't get up in the morning hating your country. And so, until somebody shows me lines at the border trying to get out, I think there's some good news.
Roger Ailes
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Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
Roger Ailes
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The candidates that can’t face Fox, can’t face al Qaeda.
Roger Ailes
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You never pull the trigger until you know you can win.
Roger Ailes
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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
Roger Ailes
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CNN International, Al-Jazeera and BBC are the same in how they report mostly that America is wrong and bad.
Roger Ailes
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
Roger Ailes
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Growing up in Ohio and just being kind of an average guy from flyover country - my dad was a factory guy - I try to put things on a screen that reflect reality. I don't mind if people want to argue with that, or think that's crazy.
Roger Ailes