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I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Men
Stuff
Increasingly
Found
Standard
Stills
Effective
Still
Street
Wells
Standards
Well
Streets
Done
Type
Fare
Years
Less
Effectiveness

More quotes by Roger Ailes

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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
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I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
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Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.
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Television and I grew up together.
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Growing up in Ohio and just being kind of an average guy from flyover country - my dad was a factory guy - I try to put things on a screen that reflect reality. I don't mind if people want to argue with that, or think that's crazy.
Roger Ailes
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It's better to be in charge of change than to have to react to change.
Roger Ailes
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
Roger Ailes
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
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You never pull the trigger until you know you can win.
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I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
Roger Ailes
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You can get people the qualifications But you can't teach them the qualities they're going to need. You can't teach integrity, a drive for excellence, refusal to quit under pressure. It's too late to build that into people you're going to hire.
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The candidates that can’t face Fox, can’t face al Qaeda.
Roger Ailes
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Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.
Roger Ailes
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I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Roger Ailes
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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
Roger Ailes
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One of the reasons I'm in this business is because I have absolute respect for the people who say, You know what? I think I can make this a little better and I'm willing to get in and try. Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.
Roger Ailes
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Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
Roger Ailes
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
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If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
Roger Ailes