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I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Wells
Standards
Well
Streets
Done
Type
Fare
Years
Less
Effectiveness
Men
Stuff
Increasingly
Found
Standard
Stills
Effective
Still
Street

More quotes by Roger Ailes

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Phrase it in an interesting way don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] Start telling the truth about my record instead of Stop lying about my record. Frankly, had he done that, life might be different for Bob Dole today.
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You never pull the trigger until you know you can win.
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
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Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
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I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
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One of the reasons I'm in this business is because I have absolute respect for the people who say, You know what? I think I can make this a little better and I'm willing to get in and try. Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.
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I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
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The candidates that can’t face Fox, can’t face al Qaeda.
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I only understand friendship or scorched earth.
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
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I don't care what the polls say.
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
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I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
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Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.
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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.
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