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I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Men
Stuff
Increasingly
Found
Standard
Stills
Effective
Still
Street
Wells
Standards
Well
Streets
Done
Type
Fare
Years
Less
Effectiveness

More quotes by Roger Ailes

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It's better to be in charge of change than to have to react to change.
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Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
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I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
Roger Ailes
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Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.
Roger Ailes
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
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Television and I grew up together.
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Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
Roger Ailes
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I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
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The candidates that can’t face Fox, can’t face al Qaeda.
Roger Ailes
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If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
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Growing up in Ohio and just being kind of an average guy from flyover country - my dad was a factory guy - I try to put things on a screen that reflect reality. I don't mind if people want to argue with that, or think that's crazy.
Roger Ailes
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I don't care what the polls say.
Roger Ailes
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Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.
Roger Ailes
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Phrase it in an interesting way don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] Start telling the truth about my record instead of Stop lying about my record. Frankly, had he done that, life might be different for Bob Dole today.
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Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
Roger Ailes
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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
Roger Ailes