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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Unpaid
Coverage
Candidates
Media
Interesting
Problem
Better
Quotable

More quotes by Roger Ailes

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I only understand friendship or scorched earth.
Roger Ailes
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Television and I grew up together.
Roger Ailes
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
Roger Ailes
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It's better to be in charge of change than to have to react to change.
Roger Ailes
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
Roger Ailes
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
Roger Ailes
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If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
Roger Ailes
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
Roger Ailes
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The candidates that can’t face Fox, can’t face al Qaeda.
Roger Ailes
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
Roger Ailes
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I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.
Roger Ailes
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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
Roger Ailes
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You can get people the qualifications But you can't teach them the qualities they're going to need. You can't teach integrity, a drive for excellence, refusal to quit under pressure. It's too late to build that into people you're going to hire.
Roger Ailes
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I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.
Roger Ailes
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You never pull the trigger until you know you can win.
Roger Ailes
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CNN International, Al-Jazeera and BBC are the same in how they report mostly that America is wrong and bad.
Roger Ailes
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
Roger Ailes
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Obama's the one who never worked a day in his life. He never earned a penny that wasn't public money. How many fund-raisers does he attend every week? How often does he play basketball and golf? I wish I had that kind of time.
Roger Ailes
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I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
Roger Ailes
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I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Roger Ailes