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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Quotable
Unpaid
Coverage
Candidates
Media
Interesting
Problem
Better

More quotes by Roger Ailes

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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
Roger Ailes
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You never pull the trigger until you know you can win.
Roger Ailes
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I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.
Roger Ailes
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I only understand friendship or scorched earth.
Roger Ailes
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Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.
Roger Ailes
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I hired Sarah Palin because she was hot and got ratings.
Roger Ailes
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
Roger Ailes
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
Roger Ailes
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I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
Roger Ailes
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
Roger Ailes
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Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.
Roger Ailes
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CNN International, Al-Jazeera and BBC are the same in how they report mostly that America is wrong and bad.
Roger Ailes
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I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Roger Ailes
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Television and I grew up together.
Roger Ailes
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Growing up in Ohio and just being kind of an average guy from flyover country - my dad was a factory guy - I try to put things on a screen that reflect reality. I don't mind if people want to argue with that, or think that's crazy.
Roger Ailes
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You can get people the qualifications But you can't teach them the qualities they're going to need. You can't teach integrity, a drive for excellence, refusal to quit under pressure. It's too late to build that into people you're going to hire.
Roger Ailes
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I don't care what the polls say.
Roger Ailes
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I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.
Roger Ailes
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I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.
Roger Ailes
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
Roger Ailes