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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Unpaid
Coverage
Candidates
Media
Interesting
Problem
Better
Quotable

More quotes by Roger Ailes

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I don't care what the polls say.
Roger Ailes
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I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
Roger Ailes
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I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Roger Ailes
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I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.
Roger Ailes
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
Roger Ailes
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Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.
Roger Ailes
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I only understand friendship or scorched earth.
Roger Ailes
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If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
Roger Ailes
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The candidates that can’t face Fox, can’t face al Qaeda.
Roger Ailes
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There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it it's not worth it.
Roger Ailes
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I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
Roger Ailes
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Obama's the one who never worked a day in his life. He never earned a penny that wasn't public money. How many fund-raisers does he attend every week? How often does he play basketball and golf? I wish I had that kind of time.
Roger Ailes
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
Roger Ailes
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One of the reasons I'm in this business is because I have absolute respect for the people who say, You know what? I think I can make this a little better and I'm willing to get in and try. Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.
Roger Ailes
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Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.
Roger Ailes
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Growing up in Ohio and just being kind of an average guy from flyover country - my dad was a factory guy - I try to put things on a screen that reflect reality. I don't mind if people want to argue with that, or think that's crazy.
Roger Ailes
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Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.
Roger Ailes
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
Roger Ailes
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Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
Roger Ailes
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You never pull the trigger until you know you can win.
Roger Ailes