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I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.

Roger Ailes

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Roger Ailes
Age: 77 †
Born: 1940
Born: May 15
Died: 2017
Died: May 18
Businessperson
Politician
Television Producer
Warren
Ohio
Roger Eugene Ailes
Situation
Candidate
Race
Unpredictable
Trying
Differently
Every
Candidates
Something
Rely
Think
Worked
Thinking
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More quotes by Roger Ailes

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I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.
Roger Ailes
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In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.
Roger Ailes
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I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.
Roger Ailes
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Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.
Roger Ailes
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It's better to be in charge of change than to have to react to change.
Roger Ailes
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I hired Sarah Palin because she was hot and got ratings.
Roger Ailes
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I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.
Roger Ailes
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The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
Roger Ailes
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When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.
Roger Ailes
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Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.
Roger Ailes
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One of the reasons I'm in this business is because I have absolute respect for the people who say, You know what? I think I can make this a little better and I'm willing to get in and try. Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.
Roger Ailes
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Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.
Roger Ailes
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They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.
Roger Ailes
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Phrase it in an interesting way don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] Start telling the truth about my record instead of Stop lying about my record. Frankly, had he done that, life might be different for Bob Dole today.
Roger Ailes
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CNN International, Al-Jazeera and BBC are the same in how they report mostly that America is wrong and bad.
Roger Ailes
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Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.
Roger Ailes
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I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.
Roger Ailes
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I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
Roger Ailes
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If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.
Roger Ailes
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Everybody who's in the news business today was influenced in a positive way by Walter Cronkite. He had ability, humility and integrity, a rare combination.
Roger Ailes