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Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.

Robert X. Cringely

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Robert X. Cringely
Age: 71
Born: 1953
Born: January 28
Journalist
Apple Creek
Ohio
Mark Channing Stephens
Mark C. Stephens
Mark Stephens
Hell
Aspire
Seen
Apple
Actually
Google
Hope
Immediate
Next
Apples
Aspires
Anything
Threat
Imaginable
Ever
Role
Transcends
Something
Roles
Microsoft

More quotes by Robert X. Cringely

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For every hour of brains, you will be charged three hours. The other two hours go to management and project management, which is to say they are wasted.
Robert X. Cringely
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If the automobile had followed the same development as the computer, a Rolls Royce would today cost $100 and get a million miles per gallon, and explode once a year killing everyone inside.
Robert X. Cringely
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More proof that trusting the Feds to protect our information is like hiring Homer Simpson to guard the donuts.
Robert X. Cringely
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The companies that can afford to do basic research (and can't afford not to) are ones that dominate their markets. ... It's cheap insurance, since failing to do basic research guarantees that the next major advance will be oened by someone else.
Robert X. Cringely
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If you ask someone whether our Constitutional rights are being flushed down the porcelain oubliette, and their response is, If I answer that honestly they'll arrest me, then you already have your answer.
Robert X. Cringely
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Apple and Google will compete like crazy for our data because once they have it we'll be their customers forever.
Robert X. Cringely
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The simple rule about weapons is that if thery can be built, they will be built.
Robert X. Cringely
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There is a fantasy in Redmond that Microsoft products are innovative, but this is based entirely on a peculiar confusion of the words innovative and successful. Microsoft products are successful - they make a lot of money - but that doesn't make them innovative, or even particularly good.
Robert X. Cringely
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What you have to watch out for are the theories that claim to be infallible. Because the only way their believers can win is to stomp out everyone who disagrees with them.
Robert X. Cringely
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Hewlett Packard at one point had only three private offices. One belonged to Hewlett, one to Packard, and the third to a guy named Paul Ely who annoyed so many coworkers with his bellowing on the phone that the company finally extended his cubicle walls to the ceiling.
Robert X. Cringely