If you live in a free market and a free society, shouldn't you have the right to know what you're buying? It's shocking that we don't and it's shocking how much is kept from us.

I am much more optimistic about consumer-driven change than I am governmental change. Anything can happen in government, but I do think we consumers can drive true change.

It's really tough for the small farmer to have a successful business. That is the big challenge - all the laws are designed for larger corporations. And that's going to be the challenge in this country it goes beyond food.

Food is a great metaphor for the consolidation of corporate power in the hands of very few, who are mostly interested in their own profits and not the wellbeing of the animals they're slaughtering, or the land and the water they're using or abusing, or the workforce they're exploiting or even the people eating it.

Industrial food makers don't want you thinking about where your food comes from and what's in it.

The way we eat has changed more in the last 50 years than in the previous 10,000.