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Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
Robert J. Shiller
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Robert J. Shiller
Age: 78
Born: 1946
Born: March 29
Economist
Pedagogue
University Teacher
Writer
Detroit
Michigan
Robert James Shiller
Bob Shiller
Robert Shiller
People
Athlete
Product
Likely
Including
Products
Laughably
Perhaps
Marketers
Respect
Entertainers
Like
Athletes
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Money management has been a profession involving a lot of fakery - people saying they can beat the market, and they really can't.
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