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Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. The markets do not reward comfort.

Robert D. Arnott

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Robert D. Arnott
Age: 70
Born: 1954
Born: June 29
Businessperson
Writer
Chicago
Illinois
Chasing
Rewards
Markets
Comfort
Investors
Loved
Favor
Rather
Reward
Many
Favors
Prefer
Pursuing
Popular

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Whatever is cheap became cheap by treating us badly in the past, but is priced to deliver superior returns.
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The best investment opportunities are often scary.
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Design a portfolio you are not likely to trade... akin to premarital counseling advice try to build a portfolio that you can live with for a long, long time.
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