Quote

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Start
Breaks
Interest
Pull
Makes
Accounts
Advertisement
Doe
Letters
Headline
Way
Reader
Advertisements
Never
Gets
Headlines
Rest
Ads
Break
Letter

More quotes by Robert Collier

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If you don't make things happen then things will happen to you.
Robert Collier
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The great successful men of the world have used their imaginations.
Robert Collier
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First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
Robert Collier
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Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
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All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.
Robert Collier
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People blame their environment, their education, their opportunities, their luck, for their condition. They are wrong. There is one person to blame — and only one — THEMSELVES.
Robert Collier
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Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.
Robert Collier
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Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Robert Collier
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Your belief that you can do the thing gives your thought forces their power.
Robert Collier
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Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
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Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier
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As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert Collier
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Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
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We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
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In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.
Robert Collier
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It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.
Robert Collier
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Supply always comes on the heels of demand.
Robert Collier
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Constant repetition carries conviction.
Robert Collier
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The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.
Robert Collier
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See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.
Robert Collier