Quote

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Makes
Accounts
Advertisement
Doe
Letters
Headline
Way
Reader
Advertisements
Never
Gets
Headlines
Rest
Ads
Break
Letter
Start
Breaks
Interest
Pull

More quotes by Robert Collier

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The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.
Robert Collier
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Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
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Achievement is the entirety of little deliberations, rehashed all the live long day.
Robert Collier
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Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier
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The source and center of all man's creative power... is his power of making images, or the power of imagination.
Robert Collier
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Supply always comes on the heels of demand.
Robert Collier
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You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.
Robert Collier
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As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert Collier
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You can do anything you think you can. This knowledge is literally the gift of the gods.
Robert Collier
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You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.
Robert Collier
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Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.
Robert Collier
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You have to sow before you can reap. You have to give before you can get.
Robert Collier
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Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
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If you don't make things happen then things will happen to you.
Robert Collier
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First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
Robert Collier
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The great successful men of the world have used their imaginations.
Robert Collier
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In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.
Robert Collier
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Constant repetition carries conviction.
Robert Collier
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All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.
Robert Collier
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All riches have their origin in mind. Wealth is in ideas - not money.
Robert Collier