Quote

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Robert Collier

Change background

T
T
T

Change font

TAGS & TOPICS

Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Cannot
Reader
Firsts
Second
Phases
First
Present
Letter
Needs
Study
Reactions
Writing
Help
Relate
Good
Understand
Product
Write
Letters
Helping
Products

More quotes by Robert Collier

Image
It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
Robert Collier
Image
Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
Image
All riches have their origin in mind. Wealth is in ideas - not money.
Robert Collier
Image
Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier
Image
The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.
Robert Collier
Image
Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.
Robert Collier
Image
Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Robert Collier
Image
People blame their environment, their education, their opportunities, their luck, for their condition. They are wrong. There is one person to blame — and only one — THEMSELVES.
Robert Collier
Image
Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.
Robert Collier
Image
We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
Image
The first principle of success is desire - knowing what you want. Desire is the planting of your seed.
Robert Collier
Image
Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.
Robert Collier
Image
Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
Image
Supply always comes on the heels of demand.
Robert Collier
Image
All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.
Robert Collier
Image
Achievement is the entirety of little deliberations, rehashed all the live long day.
Robert Collier
Image
The great successful men of the world have used their imaginations.
Robert Collier
Image
Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.
Robert Collier
Image
Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
Image
Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.
Robert Collier