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Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Robert Collier
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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Good
Understand
Product
Write
Letters
Helping
Products
Cannot
Reader
Firsts
Second
Phases
First
Present
Letter
Needs
Study
Reactions
Writing
Help
Relate
More quotes by Robert Collier
Desire is proof of the availability.
Robert Collier
Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.
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The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Robert Collier
The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.
Robert Collier
All riches have their origin in mind. Wealth is in ideas - not money.
Robert Collier
Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.
Robert Collier
Achievement is the entirety of little deliberations, rehashed all the live long day.
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The source and center of all man's creative power... is his power of making images, or the power of imagination.
Robert Collier
You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.
Robert Collier
Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.
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It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
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Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.
Robert Collier
It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.
Robert Collier
We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
Constant repetition carries conviction.
Robert Collier
You can do anything you think you can. This knowledge is literally the gift of the gods.
Robert Collier
Your belief that you can do the thing gives your thought forces their power.
Robert Collier