Quote

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
First
Present
Letter
Needs
Study
Reactions
Writing
Help
Relate
Good
Understand
Product
Write
Letters
Helping
Products
Cannot
Reader
Firsts
Second
Phases

More quotes by Robert Collier

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Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.
Robert Collier
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Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
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Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.
Robert Collier
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We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
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Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
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Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier
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Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
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First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
Robert Collier
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Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.
Robert Collier
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All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.
Robert Collier
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You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.
Robert Collier
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Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Robert Collier
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Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.
Robert Collier
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Your belief that you can do the thing gives your thought forces their power.
Robert Collier
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If you don't make things happen then things will happen to you.
Robert Collier
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The source and center of all man's creative power... is his power of making images, or the power of imagination.
Robert Collier
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It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
Robert Collier
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Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
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The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Robert Collier
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In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.
Robert Collier