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Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Needs
Study
Reactions
Writing
Help
Relate
Good
Understand
Product
Write
Letters
Helping
Products
Cannot
Reader
Firsts
Second
Phases
First
Present
Letter

More quotes by Robert Collier

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You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.
Robert Collier
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You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.
Robert Collier
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All motion is cyclic. It circulates to the limits of its possibilities and then returns to its starting point.
Robert Collier
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Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
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Achievement is the entirety of little deliberations, rehashed all the live long day.
Robert Collier
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Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.
Robert Collier
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See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.
Robert Collier
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The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Robert Collier
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The first principle of success is desire - knowing what you want. Desire is the planting of your seed.
Robert Collier
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Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.
Robert Collier
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As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert Collier
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Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.
Robert Collier
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Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.
Robert Collier
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One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.
Robert Collier
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We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
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People blame their environment, their education, their opportunities, their luck, for their condition. They are wrong. There is one person to blame — and only one — THEMSELVES.
Robert Collier
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The great successful men of the world have used their imaginations.
Robert Collier
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It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.
Robert Collier
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If you don't make things happen then things will happen to you.
Robert Collier
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It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
Robert Collier