Quote

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Cannot
Reader
Firsts
Second
Phases
First
Present
Letter
Needs
Study
Reactions
Writing
Help
Relate
Good
Understand
Product
Write
Letters
Helping
Products

More quotes by Robert Collier

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Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.
Robert Collier
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One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.
Robert Collier
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The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.
Robert Collier
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Constant repetition carries conviction.
Robert Collier
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It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
Robert Collier
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Desire is proof of the availability.
Robert Collier
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The source and center of all man's creative power... is his power of making images, or the power of imagination.
Robert Collier
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You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.
Robert Collier
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Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
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The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.
Robert Collier
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First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
Robert Collier
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You can do anything you think you can. This knowledge is literally the gift of the gods.
Robert Collier
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It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
Robert Collier
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Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.
Robert Collier
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Achievement is the entirety of little deliberations, rehashed all the live long day.
Robert Collier
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Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
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If you don't make things happen then things will happen to you.
Robert Collier
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All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.
Robert Collier
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All riches have their origin in mind. Wealth is in ideas - not money.
Robert Collier
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Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier