Quote

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Robert Collier

Change background

T
T
T

Change font

TAGS & TOPICS

Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
First
Present
Letter
Needs
Study
Reactions
Writing
Help
Relate
Good
Understand
Product
Write
Letters
Helping
Products
Cannot
Reader
Firsts
Second
Phases

More quotes by Robert Collier

Image
Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
Image
Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
Image
The great successful men of the world have used their imaginations.
Robert Collier
Image
The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Robert Collier
Image
If you don't make things happen then things will happen to you.
Robert Collier
Image
You can do anything you think you can. This knowledge is literally the gift of the gods.
Robert Collier
Image
You have to sow before you can reap. You have to give before you can get.
Robert Collier
Image
It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
Robert Collier
Image
Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.
Robert Collier
Image
You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.
Robert Collier
Image
First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
Robert Collier
Image
Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
Image
Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.
Robert Collier
Image
One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.
Robert Collier
Image
The source and center of all man's creative power... is his power of making images, or the power of imagination.
Robert Collier
Image
The first principle of success is desire - knowing what you want. Desire is the planting of your seed.
Robert Collier
Image
You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.
Robert Collier
Image
Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier
Image
See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.
Robert Collier
Image
As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert Collier