Quote

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Effect
Reader
Paper
Effects
Produce
Feeling
Arouse
Must
Ring
Mind
Decide

More quotes by Robert Collier

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The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.
Robert Collier
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It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
Robert Collier
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See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.
Robert Collier
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Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier
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Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
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The great successful men of the world have used their imaginations.
Robert Collier
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Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Robert Collier
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In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.
Robert Collier
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Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.
Robert Collier
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The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.
Robert Collier
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You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.
Robert Collier
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Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
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We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
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You can do anything you think you can. This knowledge is literally the gift of the gods.
Robert Collier
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Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.
Robert Collier
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Desire is proof of the availability.
Robert Collier
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Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Robert Collier
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All riches have their origin in mind. Wealth is in ideas - not money.
Robert Collier
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Constant repetition carries conviction.
Robert Collier
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Supply always comes on the heels of demand.
Robert Collier