Quote

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Reader
Paper
Effects
Produce
Feeling
Arouse
Must
Ring
Mind
Decide
Effect

More quotes by Robert Collier

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Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
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The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.
Robert Collier
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Everything in God's store is on the bottom shelf...you have to get on your knees to get it.
Robert Collier
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Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.
Robert Collier
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One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.
Robert Collier
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We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
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See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.
Robert Collier
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First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.
Robert Collier
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The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.
Robert Collier
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Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
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It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
Robert Collier
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Your belief that you can do the thing gives your thought forces their power.
Robert Collier
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Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.
Robert Collier
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Supply always comes on the heels of demand.
Robert Collier
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Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Robert Collier
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Faith is the confidence, the assurance, the enforcing truth, the knowing.
Robert Collier
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As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert Collier
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Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.
Robert Collier
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Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.
Robert Collier
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Achievement is the entirety of little deliberations, rehashed all the live long day.
Robert Collier