Quote

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Robert Collier

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Robert Collier
Age: 64 †
Born: 1885
Born: April 19
Died: 1950
Died: January 1
Author
Essayist
St. Louis
Missouri
Mind
Decide
Effect
Reader
Paper
Effects
Produce
Feeling
Arouse
Must
Ring

More quotes by Robert Collier

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Achievement is the entirety of little deliberations, rehashed all the live long day.
Robert Collier
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Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.
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The first principle of success is desire - knowing what you want. Desire is the planting of your seed.
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All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.
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Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.
Robert Collier
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Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
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Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.
Robert Collier
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The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.
Robert Collier
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It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
Robert Collier
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We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Robert Collier
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Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Robert Collier
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Think of things not as they are, but as they might be. Don't merely dream- but create.
Robert Collier
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Supply always comes on the heels of demand.
Robert Collier
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You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.
Robert Collier
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Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
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As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert Collier
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If you don't make things happen then things will happen to you.
Robert Collier
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You have to sow before you can reap. You have to give before you can get.
Robert Collier
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It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.
Robert Collier
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Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert Collier