Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

The organization of information actually creates new information.

What situations can I create that allow me not to have the disease of familiarity?

I am terribly fascinated with things that I don’t understand.

Order is no guarantee of understanding. Sometimes just the opposite is true.

Most of us do not even know how to ask a question. Most of us do not see the root of the word 'question' is 'quest'. Most of us don't have a quest in our life.

Physicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules in the 1930s, attributed his success to the way his mother used to greet him when he came home from school each day. Did you ask any good questions today, Isaac? she would say.

The key to making things understandable is to understand what it's like NOT to understand.

Education is to learning as tour groups are to adventure.

People never forget things, they just never remembered it in the first place because it was too boring

The journey from not knowing to knowing was his work. He was selling his desire to learn about a subject.

Accept ignorance pay more attention to the question than the answer never be afraid to go in the opposite direction.

A weekday edition of The New York Times contains more information than the average person was likely to come across in a lifetime in seventeenth-century England

I live by two credos: If you don't ask, you don't get. And most things don't work.

If you serve that God, all the others will be taken care of. My quote is: 'The only way to communicate is to understand what it is like not to understand.' It is at that moment that you can make something understandable.

You only understand information relative to what you already understand.

I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being it's the design of speech it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.

One of the most anxiety-inducing side effects of the information era is the feeling that you have to know it all.