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Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Richard Koch

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Richard Koch
Age: 74
Born: 1950
Born: July 28
Author
Writer
London
England
Richard John Koch
Whole
Marketing
Firm
Delighting
Keeping
Endeavour
Provide
Devote
Customers
Cent
Towards
Sales
Extraordinary
Cents
Ever
Expanding

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To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness.
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It is not shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.
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Instead of expending time to train yourself not to be afraid of snakes, avoid them altogether.
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The 80/20 Principle, like the truth, can make you free. You can work less. At the same time, you can earn more and enjoy more. The only price is that you need to do some serious 80/20 thinking.
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It may be that you will be happiest in the rat race perhaps, like me, you are basically a rat.
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What could you achieve that would make you proud, that no one else could do with the same ease?
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It is not that we are short of time....It is the way that we treat time, even the way that we think about it. A time revolution..is the fastest way to make a giant leap in both happiness and effectiveness.
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Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.
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Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.
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Strive for excellence in few things, rather than good performance in many.
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80% of the results come from 20% of the causes. A few things are important most are not.
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Celebrate exceptional productivity, rather than raise average efforts.
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If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.
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We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!
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Most of us don't work out what we want. And most of us end up with lopsided lives as a result.
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I make it a personal rule never to do anything that I don't really care about. It is surprising how much this cuts out.
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Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!
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The 80/20 principle - that 80 percent of result flow from just 20 per cent of the causes - is the one true principle of highly effective people.
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To get useful new ideas, we must go beyond our immediate circle and make contact with distant parts of the social system.
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Laziness is the road to progress, but only when it is allied to intelligent thought and high ambition.
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