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We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Successful
Feedback
Looking
Customers
Point
Seeking
Time
Group
View
Wasting
Listening
Virgin
Groups
Virgins
Views
Competitors

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I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and that sequence of calls propels me forward.
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Whatever business you are in, every company can shoot for the start in their own way.
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Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.
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It took me years to work out the difference between net and gross. In meetings I just used to say, 'Tell me if it's good or bad news.
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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
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Surprisingly, a large number of people who fell out with their partners contacted us, saying that they would love to fly on a Virgle spaceship. But out of April Fools' jokes come real things, and I wouldn't be surprised, within the next 50 years, [if] there are one-way trips heading out into space with people on it. It would be very exciting.
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Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!
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I think that not relying too heavily on one bank and one bank manager is a good rule to learn.
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